Who is on this list
Black / African descent users in the NY DMA, ages 30–39, who can still be emailed. Age uses date of birth in Eastern time, same as the rest of reporting.
Likelihood to attend (plain English)
AttendLikelihoodPct is a 0–95 guess at whether this person will actually show if we auto-register them. It is not a trained model, and it is not Mega Mixer’s AutoRegScore (that score is “who should we invite next”).
- Have they been to Couple before? Never attended is a cold auto-reg. One event means they know what Friday night is. Coming back a second or third time is the real conversion. Four or more events means they are already in the habit.
- How recently? Someone who came in the last few weeks is still in the product. After a few months that fades. If they have never come, a brand-new account might still try it; an old account that never showed is unlikely.
- Did they show when we auto-registered them before? If we have put them on an auto-reg list for a past event, we look at whether they actually came. Repeat no-shows get pulled down even if they attended once years ago some other way. First-time auto-regs are not punished for having no history.
- Did the night pay off? A match, being liked often enough, buying a ticket, or staying for afterparty are reasons to come back — not just “how many dates we logged.”
- Can we text them? A reminder helps show-up. Emailability is already required to be on this list.
We do not use attractiveness, gender, or “we have never auto-registered them before.” That last one is about spreading invites, not about whether they will walk in. Click a column header to sort. Filters apply to the table and to CSV export.